The Faulkner Gallery at the Downtown Santa Barbara Public Library was packed today (November 20) with attendees from all sectors--nonprofit, business, government, and private--everyone eager to hear more about a new movement called “Impact HUB.”

Ironically, the secret to success in the for-profit world seems to be tied directly to involvement in the non-profit sector. This article tells how promoting employee volunteerism and corporate giving can springboard a business to success.

Leaders from small business to large corporations are trying their hand at corporate social responsibility.

Business leaders today are discovering the power of Corporate Social Responsibility (CSR). No longer is giving back to your community just a good idea or simply a nice thing to do. More and more business people are finding out that a clearly articulated CSR strategy results in a strong bottom line and a more sustainable company. As a result, companies everywhere are scrambling to find out more about this practice of Corporate Social Responsibility and how it can benefit them. What secret lies hidden beneath this idea of doing well while doing good? How can you measure the results of CSR? What does a good CSR program look like and how can you create one for your company? Answers to these questions will help you better understand the rationale for CSR and how you can use this powerful business strategy to achieve your company’s goals.