introNetworks
introNetworks: Connections Can Change Everything
introNetworks can be the catalyst to help your organization accelerate and expand its business potential by increasing productivity from your existing assets. We are particularly effective when working with businesses that place a high value on intellectual capital. We'll look at your business through a lens that focuses on improving connections, communication, and collaboration. Our patented technology offers staggering value to companies that truly want to transform how they connect.
Mark Sylvester, CEO
Mark is the CEO and Co-Founder of introNetworks which offers smart social networks that are dedicated to helping people identify, and then make meaningful connections to who and what matters to them in their work and interests. Since 2003, when the company deployed a social network for the world famous TED Conference, the company has successfully created over 275 introNetwork Systems across a customer base that includes such high profile organizations as Adobe, McCann Worldgroup, SONY Pictures, The National Science Teachers Association, NASA, Cisco, HP, Harvard, Brown University, The Kairos Society, Wharton, Xerox and many others.
Tips for Nonprofits from Mark Sylvester at introNetworks and NPRN
- Make sure that your Professional profile and your Organizations Profile are current on all relevant social platforms, especially LinkedIn. People who will do business with you will Google you and you want them to see great things. Consider asking your colleagues, past co-workers, clients, etc to write a recommendation for you (on LinkedIn). These are great.
- Start a Book Club. One of the best things you can do on your Professional Development path is to have an ongoing conversation about a specific book with a friend or two. Currently I am discussing To Sell Is Human by Daniel Pink. Fantastic book for anyone in a leadership role. My partner is just finishing it and we will be talking about it at length. Have at least six books in your To Read list.
- Dedicate at least 15 min, but more like an hour each day to your learning agenda. This can be reading blogs, reading the current book as talked about in Tip 1, digging into those trade periodicals you never have time for.
- Now to help cement that learning, write about what you learned in a blog post or personal journal. It is amazing how just trying to synthesize what you read, or putting a note in front of a retweet or a share on Facebook will help you remember that nugget
- Think about how you are using your written communications and if they are effective. I have a simple six point template that I use for nearly every communication that matters in my business.
- Context: The overall purpose and goal of the communication; what you are trying to achieve
- Vision: A clear and compelling picture of the future situation you are trying to create through the communication
- Strategy: How do you propose to get to your desired future state, specific tactics.
- WIFY (What's in it for you):
- How the purpose and vision will benefit the person receiving the communication.
- WRFY (What's required from you): Specifically, what you are asking the person receiving your communication to do to get to the goal.
- Next Steps: Most immediate and specific next steps that will be taken to move toward the goal (including by whom, and when)