Nonprofit Marketing Makes a Powerful Difference

Nothing is more effective at keeping your nonprofit vibrant and fulfilling its mission than a solid plan for Marketing.

Digital marketing enables nonprofits to increase awareness for their brand and cause, thus spreading the organization’s message as well as soliciting donations and calling for volunteers. Nonprofit marketing involves the creation of logos, slogans, and copy, as well as the development of a media campaign to expose the organization to an outside audience.

A successful marketing plan doesn’t just happen. It requires careful planning and a significant commitment of resources, time, and creative energy—by planners, by the organization’s staff and by the board.

A solid Nonprofit marketing plan includes elements such as determining your target market, setting measurable goals, creating marketing materials, setting a social media strategy, updating your website, creating a database, forming partnerships, and making the most of your newsletter. Contact Nonprofit Kinect today for a free consultation on how your organization can create a dynamic marketing plan.

Nonprofit PR is Closely Linked to Your Marketing Plan

Nonprofit organizations use public relations to help educate the public, increase donations and find volunteers. Public relations can also increase the awareness of a nonprofit and engage donors through online and face-to-face events. A highly effective PR plan includes first identifying the key media outlets you want to target and then being proactive in developing relationships with them on a regular basis.

Contact Nonprofit Kinect today for a free consultation on how your organization can create and execute a highly effective PR plan.